Men's lifestyle magazines - industry info

I have gone back and done some research on men's magazines which are similar to the magazine I will be making, and have looked at press packs for each magazine.


Esquire


Mission statement: Esquire is for men who are ambitious in their lives and determined to shape the world.

"Esquire is quintessentially a study in style, from the sparkle of its prose to the cosmopolitan cool of the way it looks. It is a thinking man's guide for the curious, confident, and cultured." - Jay Fielden, editor-in-chief

At a time when most brands are experiencing declines, our audience is still growing with a rate base that has climbed to 750,000 over the past two years.

• 757,535 Total Circulation

• 3.28MM AUDIENCE

• 96% Subscriptions
• 4% Newsstands

• 95% of monthly content is unique to Esquire.com
• Strong coverage around Style, Entertainment, News and Politics, Lifestyle, Grooming, and Culture
• More UVs and growth than GQ, Men’s Health, and Men’s Journal*
  *Source: comScore Multi-Platform August-September 2017
• Low duplication rate across print (only 2% duplication)

GQ
"British GQ is the only brand in Britain dedicated to bringing together the very best in men's fashion, style, investigative journalism, comment, lifestyle and entertainment.


British GQ global reach: 4.1 million gross reach print + online + social.
Online unique users: 2.4 million
Social followers: 1.3 million + 21% YOY
Circulation :115k (83% higher than esquire)
Readership: 365k (reaching over 2 times as many readers as Esquire)
Men's magazine advertising share 47% (the largest in men's lifestyle market)


Audience profiles:


Average age: 34 (magazine) / 36 (online)
Average HHI: £103k (magazine) / £86k (online)
ABC1: 80% (magazine) / 67% (online)
AB: 41% (magazine) / 37% (online)
London / SE: 49% (magazine) / 51% (online)